Ensuring the Future of Food

I found this video entitled The Future of Food, on the Pink Tentacle web site. It's produced by Japanese design team Groovisions, for Japan's Ministry of Agriculture Forestry and Fisheries (MAFF) . This has got to be the funkiest educational video I've ever seen. Covering some off the most important issues related to food and agriculture in Japan, Groovisions utilizes a very simple style of animation in which most of the spatial movement follows an isometric grid. This style works perfectly for illustrating the numerous charts and figures in the video. But it is the child-like, Lego-land style of The Future of Food that makes it so fun to watch. I laughed out loud throughout. Only in Japan do you have government sponsored educational videos which would be perfectly at home projected on a wall during a rave.

And if you're interested in the latest moves in Japanese culture, check out the link to Pink Tentacle. Stylish and intelligent.